According to Tech experts, online marketing is a powerful set of tools, and methodologies used to promote products or services over the Internet. Online marketing allows for a wider range of strategies and approaches to traditional marketing. Moreover, doing online marketing means promoting your business over the internet. In spite of the Evergreen Wealth Formula 2.0 scam warning , it can be said for sure that the training offers many results for you.
Why Online Marketing?
It’s enough to look at how you got here, right? Whether we like it or not, the internet is playing an increasingly important role in our lives.
Studies say that 81% of us first informed online before buying anything from a physical store. Although the total volume of online sales is still much smaller than that in physical stores, its growth is impressive.
The process of buying in the digital environment
In addition, online marketing allows you to measure and control everything better. You can see how many people entered the site, where they came from, how long they stayed, what pages they viewed, what age they had, what other interests they had, etc. If you notice that a mistake has been made in a promotion campaign, you can simply pause, change the image and start it again.
Also, if offline marketing is more difficult to control that sees your ad, you can choose very, very specific to whom to show on the internet.
How to “make” online marketing
The definition of online marketing does not help us if we do not understand the main online marketing channels. Some online marketing channels that also work in Romania are:
Adwords promotion (or PPC) refers to ads that appear above organic results when we do a search on Google. The first paid results (Google Adwords), the following organic (see SEO below). For this online marketing channel, the one being promoted bids for certain keywords and pays when someone clicks on his ad.
SEO (Search Engine Optimization) or search engine optimization refers to the efforts our website gets into search engine results.
If we pay for clicks in Adwords, traffic here is “free.” We used quotation marks because, although you do not pay for clicks, the effort to get the first results can be quite high.
Social media marketing refers to promoting through social networks . In Romania, the most popular social networks are, by far, Facebook and Instagram.
How do you create a viral video on Facebook
Usually, through these networks, we have two promotional opportunities: organic and paid. Only in general, the effectiveness of organic promotion is decreasing with time.
That’s why a paid promotion budget is essential for those who want results in online marketing and social media marketing.
Content marketing – this refers to a more permissive approach to marketing. Assume creating content that gives people value, and they will later come to buy from you.
Difference inbound outbound marketing
Video Marketing (YouTube & Facebook) Few know, but YouTube is the second largest search engine after Google. Over 1 billion people consume monthly content on this platform.
The same is true of Facebook videos that, at the time of editing this guide, have four times more organic reach than other types of posts. And if they are still sponsored, few marketing methods are approaching their effectiveness.
Email marketing – If the above methods are much used to attract people to make your business more known, email marketing helps you keep in touch with them.
Campanie creative email Uber
Taking into account that it is 10 times cheaper to sell to an existing customer, it is clear why this channel should not be missing from the arsenal of any marketing specialist .
These are, in short, the main online marketing channels. Starting from these, we find more specific approaches and strategies. In the second part of the guide, we will go into detail in order to better understand them and to see what suits our business.
You will also find resources to read more about what you are interested in.
By the time we get there, we have to take it to step by step, and the first thing you have to do is …
- Avoid these 6 mistakes in online marketing that 90% of businesses do
The # 1 Mistake in Online Marketing: You are always looking for “magical marketing idea.”
Every time I have a presentation about marketing or entrepreneurship, the question that is not missing is ” what is the best marketing tactic ?” With little variation, these words are indelible.
I’m no longer tired of waiting and say at the beginning of the presentation: it does not exist! ????
No matter what your “specialist” or marketing guru sells, the magical idea, the idea that solves all the problems does not exist.
Even the newest and sexy tactic that someone is trying to sell to you, if you write about it on the internet or is presented at a conference, it is clear that many already use it and have lost its effectiveness.
The problem of questing the magical solution is bigger than you imagine.
For example, on the SMARTER blog, the three articles that address ideas, strategies, and promotion methods bring more traffic than the other 27 articles together!
In fact, the article about marketing ideas currently brings 40% of all organic traffic to our site.
The problem is that an idea, though good, may not work for your business. Maybe it’s already used by others, maybe it does not fit into the context in which you work, or you just might not implement it correctly.
Instead, you need a system, a process that will constantly help you find the most effective and appropriate ideas for your business.