Search engine optimization, aka SEO, is voodoo to most of the people, including small business owners. They often fail to understand the benefit it can fetch for their business. It’s very natural being skeptical about new technologies. Unfortunately, SEO is no new kid. In fact, you’ve come to this article and reading it shows that you’re not unfamiliar with the name “SEO.” There can’t be any excuse of not knowing about it, hence leaving all the benefit behind for the competition to grab. If you’re not sure about which SEO company you should go for among all those best seo companies for small business you found on google, we have multiple packages of SEO services for a small business like yours and surely can help. Just get in touch with us.
Your competitors are doing SEO!
Yes, you heard me. Your competitors are doing it, and you’ve left behind, far behind! Regardless of niche, regardless of which business you’re doing, from truck paper-clip, everybody is doing SEO. If you’re saying that you never did it, then definitely you’re not doing very well in your business. You may be in the business of consumer goods, or maybe you’re a B2B supplier – your target customers are reaching to your competitors because your competitors are more visible to them than you.
Today, businesses are not being done the same way it was being done at the 90s. In the 90s, Offline marketing, TV advertisements and radio jingles were the most effective ways to reach customers. Today time has changed. Businesses are still spending a big chunk of their marketing expenditure in offline marketing and TV ads, but online marketing is the field where the money being poured like crazy. In offline marketing and TV ads, you can measure your success very easily. Expenditure and ROI are very predictable there. You know what’s that billboard at the heart of the city will cost to you, and you know what’s the cost of a 10 seconds and in the prime time of national television. With the help of a good market research team, you can also very predictably guess what kind of business that 10 seconds and in national TV will fetch for you. These are very predictable numbers, and your ROI is fixed too. That’s the reason offline marketing cost is such high and saturated already. Most of the billboards and all the time in national or regional TVs are already booked by big brands. Ever tried a frontpage and in a prominent newspaper? The cost can make you feel dizzy if you’re not familiar with that already.
But in SEO, you can easily avoid those astronomical expenditures. The organic search result is the only thing exists today where success and ROI do not depend on the size of your pocket, it depends on the skill of the SEO company you employed to do your SEO. Choosing a reputable company which can be trusted and don’t loot their customers, is a little bit tricky though. Don’t go for the shiny ones always. You’ll see lots of SEO company claiming they are the best in the market having a nice-looking site with cool graphics and animations, that does not guarantee they are indeed what they are claimed to be.