Motel 6 , the name says it all! Not now, but back then in 1962 when it started operating as one of the most affordable hospitality chains, their name explained it all. How? Let’s find out.
At that time initially, the owners of this motel chain decided to keep the price per room just $4. A cup of coffee would cost more than that today, but it was also very cheap for a motel room even back then compared with other hotels and motels in the same class. When their own market survey concluded the fact that they are charging too less and it would be hard to sustain in the business with that kind of rate, they made it $5. However, after some days, the rate increased a bit further and finally “Motel 6” charged $6 from its first customer. Hence, their name was seemingly strange, but …